Albert Heijn’s frozen fish product has won the Golden Wind Egg award from Foodwatch for being the most misleading product. Foodwatch claims the supermarket chain reduced the fish content from 75% to 55% without adequate transparency, despite keeping the weight the same by increasing the batter thickness.
Albert Heijn argues the recipe change was based on consumer preference for thicker batter, a change communicated on the packaging. However, 7,500 people participated in the voting, with 39% selecting the product as the most misleading.
Foodwatch maintains that simply noting a recipe change on the packaging is insufficient communication. The second place went to Milka for substituting sunflower oil with palm oil, and third to Nescafé for reducing the coffee content in their capsules.
Source: NOS